Most discussions about AI content focus on speed — how much faster can AI create content? How many articles per day? How much time can marketers save?
These are useful questions, but they ignore the most important one: what is the actual return on investment of AI content creation?
Content production involves far more than writing. Research, editing, approvals, compliance checks, brand governance, fact checking and publishing all consume time and budget. Use our calculator to get a clearer picture of what content production is really costing your business.
Based on your inputs, here is what correcting and reviewing AI-generated content is likely costing your organisation.
editing hours per month — 0.48 of a full-time employee.
Calculated using an average content manager or editor salary of £50,000 and time spent by senior leaders or subject matter experts on review.
per month — £150,000 per year.
Based on your monthly content volume multiplied by your expected agency spend per asset.
estimated annual cost for content management, editing and SME review time.
per year at £80 per publish-ready asset (600 assets).
Estimated platform cost at our nominal per-asset rate — £4,000 per month.
AI Refine combines AI-assisted drafting with human editorial review, fact checking and brand governance — so your team moves from editing drafts to publishing with confidence.
Want the full methodology? Read our insight on measuring AI content ROI.