Privacy Notice

1. Who we are

AIREFINE LTD (company number 16275101) is the data controller for personal data collected through ai-refine.com and related website forms. Our registered office is 25 Hursley Road, Chandler's Ford, Eastleigh, England, SO53 2FS.

2. Data we collect

Depending on how you interact with us, we may collect:

• Contact and enquiry data - name, email address, company name, phone number, country, job title, and message content when you submit our contact or book-a-demo forms
• Ebook download data - full name, email address, and company name when you request our content report
• Cookie and analytics data - your cookie consent choice, and (if you accept analytics cookies) aggregated usage data such as pages visited and general device/browser information via Google Analytics
• Technical data - IP address, browser type, and server logs collected automatically when you visit our website

We do not intentionally collect special category data (such as health or ethnicity information) through our website forms.

3. How we use your data

We use personal data to:

• Respond to enquiries and demo requests
• Send ebook downloads and related follow-up communications where you have asked for them
• Manage our contact lists and customer relationships
• Send internal notifications to our team when a form is submitted
• Protect our website and forms from spam and abuse (including reCAPTCHA verification)
• Understand website usage and improve our content (where you have consented to analytics cookies)
• Meet legal, regulatory, and accounting obligations

4. Legal basis

We process personal data under the following lawful bases (UK GDPR):

• Consent - for analytics cookies and, where applicable, marketing communications
• Legitimate interests - to respond to enquiries, operate our website, prevent fraud and abuse, and improve our services
• Contract - where processing is necessary to provide services you have requested
• Legal obligation - where we must comply with applicable law

5. Sharing your data

We share personal data only with trusted service providers who help us operate our website and communications, and where required by law. We do not sell your personal data.

Our key processors include:

• Brevo (formerly Sendinblue) - stores contact details submitted via our website forms, manages our contact lists, and sends transactional emails to our team. Form data is transferred to Brevo when you submit a contact, demo, or ebook download form. See Brevo's Privacy Policy.
• Google - reCAPTCHA (form security) and Google Analytics (website analytics, only if you accept analytics cookies). See Google's Privacy Policy.
• IONOS - hosts our website and processes server logs. See IONOS Privacy Policy.

Where we use processors, we require them to protect your data and process it only on our instructions.

6. Your rights

Under UK data protection law, you have the right to access, rectify, erase, restrict, or object to processing of your personal data, and to data portability where applicable. You also have the right to withdraw consent at any time (for example, analytics cookies via our cookie banner, or marketing emails via unsubscribe links in Brevo emails).

To exercise your rights, contact us at info@ai-refine.com. You may also complain to the Information Commissioner's Office (ICO) at ico.org.uk.

7. Data retention and security

We keep personal data only for as long as necessary for the purposes described above. Contact and enquiry data stored in Brevo is retained while you remain on the relevant contact list or until you ask us to delete it, unless a longer retention period is required by law.

We apply appropriate technical and organisational measures to protect personal data, including secure hosting, encrypted connections (HTTPS), access controls, and reputable third-party providers. No method of transmission over the internet is completely secure, but we take reasonable steps to safeguard your information.

8. Contact

For privacy questions or to exercise your rights, contact:

AIREFINE LTD
25 Hursley Road, Chandler's Ford, Eastleigh, England, SO53 2FS
Email: info@ai-refine.com

For information about cookies, see our Cookie Policy.