Customer stories

Veriff needed to increase the volume of high-quality content supporting its organic search strategy without compromising the specialist knowledge and authority expected from a global technology business.

As search behaviour increasingly moves towards AI-generated answers, simply producing more SEO content is no longer enough. Content needs to demonstrate genuine expertise, answer questions clearly and be structured for discovery across both traditional and AI-powered search.

AI Refine worked with Veriff to create a programme of GEO-focused blog content, combining AI-assisted production with specialist human editorial expertise.

The result was a scalable content workflow capable of producing significantly more search-focused content while maintaining the quality and authority expected from the Veriff brand.

AI Refine helped Veriff expand its library of search-optimised content while supporting improvements in domain authority and organic traffic.

The programme demonstrated that AI can be used to increase content production without resorting to generic, low-value output.

Roodio was supporting a high-value financial services client where the quality bar was exceptionally high.

The client needed authoritative thought leadership capable of demonstrating expertise in a highly regulated environment. Accuracy, credibility and compliance were non-negotiable, while the agency also needed to deliver content efficiently and at scale.

Roodio used AI Refine as an extension of its content operation.

AI was used to accelerate the initial production process, while specialist human editors provided the expertise needed to refine the content, challenge claims, improve authority and ensure the finished work met the standards expected of a financial services audience.

Roodio was able to increase its content production capacity while maintaining the quality and editorial rigour required by a regulated financial services client.

AI Refine also gave the agency additional specialist editorial capacity without requiring it to build that capability internally.

VERTA needed to produce a high volume of topical content quickly. Covering a fast-moving subject such as women's football means being able to respond to events, trends and stories while they are still relevant.

Building an equivalent in-house content operation would have required significant additional resources and cost.

VERTA used AI Refine to accelerate the production of topical content, combining AI-assisted creation with human editorial refinement.

This gave VERTA access to additional content capacity without the fixed cost and management overhead of building a larger internal team.

AI Refine enabled VERTA to produce substantially more topical content while saving thousands of man hours and dollars when compared with an equivalent in-house operation.

The model gave VERTA the flexibility to scale production around the demands of the women's football calendar, without scaling its permanent team at the same rate.

Buzzmint needed to increase the volume and consistency of content supporting its outbound marketing.

Email and social outreach required a steady stream of relevant, targeted copy, but producing multiple variations internally would have consumed valuable marketing time.

Buzzmint used AI Refine to create copy for email and social outreach campaigns.

AI provided the speed and scale required to generate campaign variations, while human editorial refinement ensured the messaging remained clear, credible and aligned with Buzzmint's positioning in highly regulated markets.

The additional content capacity had a significant positive impact on campaign success metrics, allowing Buzzmint to test and deploy more outreach messaging without increasing the internal workload required to create it.

AI Refine effectively became an extension of the marketing team, helping Buzzmint move faster from campaign idea to market-ready messaging.