New research from 500 marketing leaders reveals the hidden cost of AI-generated content - and why teams are spending more time fixing content than creating it.
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This report breaks down how AI is changing content workflows across marketing teams - and where the reality doesn't match the promise.
Why AI is increasing pressure on marketing teams, not reducing it
Where AI-generated content is falling short on quality and accuracy
How much time teams are actually spending editing and fixing content
What leading teams are doing to scale output without increasing risk
First drafts arrive in seconds, not days.
Leadership now expects far more output, far faster.
Every draft needs checking before it's safe to publish.
Errors and off-brand copy slip through at scale.
Work hasn't disappeared. It's just moved into editing, validation and rework.
Publishing more content only works if that content is accurate, on-brand and genuinely high quality.
Without that, increased output can dilute your message, damage trust and reduce marketing effectiveness. This report shows where teams are struggling - and what needs to change.
Owning quality, consistency and the editorial standard at scale.
Accountable for output, ROI and protecting the brand.
Doing the hands-on review, fact-checking and rework every day.
Driving pipeline through content that has to convert.
The teams getting ahead with AI aren't just generating more content. They're putting structure around it - building processes that ensure everything is ready before it goes live.
This is where the next competitive advantage is emerging.
See how your approach compares - and where you may be losing time, quality or control.
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